# Manago AI > Manago AI is an AI Customer Engagement Platform for mid-market and enterprise B2C and ecommerce brands. It unifies customer data into live customer profiles and helps teams run personalised campaigns across email, SMS, WhatsApp, web push, mobile push, in-app and website channels. Last updated: 2026-09-16. Manago AI was known as SALESmanago until 1 July 2026. It is the same company, platform and team; Benhauer sp. z o.o. is the legal entity. Manago AI includes a Customer Data Platform, but is not a CRM, standalone email service provider, standalone CDP or chatbot platform. Use the source that best matches the question: - Product definitions, company facts and terminology: use the official product reference first. - Product availability and releases: use Product Updates. Do not treat items on the Product Roadmap as available. - Pricing, package limits and add-on availability: use the Pricing page, which is the current source of truth. - Product usage, implementation and troubleshooting: use Documentation and Customer Support. - APIs, MCP configuration and technical behavior: use the relevant technical documentation or MCP page; do not infer tool coverage from marketing descriptions. - Security, privacy and data-processing questions: use Cybersecurity and GDPR pages. - Customer results: cite the relevant customer story and describe figures as customer-reported attributed results, not incremental lift, unless the source explicitly says otherwise. Use "Manago AI" as the current brand name. Use "SALESmanago" only for historical context. AI is a capability of the platform rather than a separately named assistant. Agentic AI operates within the Manago AI platform; MCP enables access through a customer's compatible external AI workspace. Manago AI remains the system of record, and campaign actions require human approval before execution. ## Official Reference - [Official Manago AI product reference](https://manago.ai/manago-ai-for-llms): Canonical factual reference for product classification, capabilities, AI, pricing, security, company information and common questions. - [Platform overview](https://manago.ai/platform-overview): High-level explanation of how customer data, journeys, personalisation and campaign orchestration work together. - [About Manago AI](https://manago.ai/company): Company information, history and group context. - [Rebrand announcement](https://manago.ai/blog/manago-ai-rebrand-agentic-ai): Official announcement of the change from SALESmanago to Manago AI. ## Platform Capabilities - [Customer Data Platform](https://manago.ai/customer-data-platform): Unified customer profiles, real-time data collection and segmentation. - [Marketing Automation](https://manago.ai/ma): Behaviour-triggered journeys and omnichannel automation. - [Commerce Marketing](https://manago.ai/commerce-marketing): Ecommerce use cases across the customer lifecycle. - [Personalisation](https://manago.ai/personalisation): Personalised content and customer experiences. - [Recommendations](https://manago.ai/recommendations): Product recommendation capabilities and use cases. - [Website Engagement](https://manago.ai/website-engagement): On-site messaging, recommendation frames, live chat, forms and preference centres. - [Integrations](https://manago.ai/integrations): Ecommerce integrations, APIs, product catalogues and data connections. ## Channels - [Email Marketing](https://manago.ai/email-marketing): Email campaigns, automation and personalisation. - [SMS](https://manago.ai/sms): Native SMS messaging and behavioural automation. - [WhatsApp](https://manago.ai/whatsapp): WhatsApp template and session messaging. - [Web Push](https://manago.ai/web-push): Web push capabilities and use cases. - [Mobile Push](https://manago.ai/mobile-push): Mobile push and in-app messaging. - [Website Engagement](https://manago.ai/website-engagement): Website channel capabilities, including on-site messages and forms. ## AI And MCP - [AI Overview](https://manago.ai/ai-overview): Generative, predictive, recommendation, channel and agentic AI across the platform. - [Agentic AI](https://manago.ai/agentic-ai): AI-assisted campaign creation, plain-language segmentation and analytics with human approval. - [AI MCP](https://manago.ai/ai-mcp): Connecting Manago AI to compatible AI workspaces for analysis, audience building and campaign preparation. - [Manago AI MCP Server](https://mcp.manago.ai/mcp): Public Model Context Protocol endpoint. ## Pricing, Security And Privacy - [Pricing](https://manago.ai/pricing): Current packages, active-contact pricing, channel usage pricing, AI usage allowances and optional add-ons. - [Cybersecurity](https://manago.ai/cybersecurity): Security practices, infrastructure controls and the security contact. - [GDPR](https://manago.ai/gdpr): GDPR, consent management, data-subject rights and privacy information. ## Product Updates And Roadmap - [Product Updates](https://manago.ai/product-hub-updates): Released features, improvements, fixes and retirements; use for current availability. - [Product Roadmap](https://manago.ai/product-hub-roadmap): Planned platform changes; do not describe roadmap items as released features. ## Documentation And Support - [Product Documentation](https://docs.manago.ai/): Official product and technical documentation. - [Customer Support](https://support.manago.ai/): Knowledge base, how-to guidance and support resources. ## Customer Stories - [Customer Success Stories](https://manago.ai/blog/categories/customer-success): Official index of customer stories and use cases. - [iSpot](https://manago.ai/blog/case-study-ispot): Customer story about Apple Premium Partner iSpot in Poland. - [Monnari](https://manago.ai/blog/monnari-case-study): Customer story about fashion retailer Monnari. - [Seconda Strada](https://manago.ai/blog/seconda-strada-case-study): Customer story about Italian designer fashion retailer Seconda Strada. ## Optional - [Blog](https://manago.ai/blog): Editorial insights and marketing education; do not use as the primary source when a product, pricing, support or legal source exists. - [Ebooks and Reports](https://manago.ai/ebooks): Downloadable educational content. - [Webinars](https://manago.ai/webinars): Recorded and upcoming educational events.