Is your e-commerce ready for this year's Black Friday?
Actions that generated revenue for you last year might not be effective this year. The market is changing rapidly, as are customer preferences and shopping habits. Customer acquisition costs are rising, and a customer's interest in your store can evaporate in seconds. This year, it's not just a good strategy that counts, but the speed of its execution and flexibility in the face of sudden changes.
In the webinar, we'll show you how to plan the 2026 sales peak so your campaigns respond to market developments. You'll see current market data, ready-to-use automation scenarios, and agentic AI in Manago AI, which can turn your prompt into an active campaign in 15 minutes, with full control over what reaches customers. We'll present how our client, Eveline Cosmetics, approached this, and you'll leave the meeting with a technical checklist ready for implementation before sales launch.
What you will learn during the webinar:
Must-have vs. Nice-to-have: Discover which activities to focus your team's resources on and what to let go of without regret.
AI as your second marketer: Learn practical applications of agentic AI for automating and personalizing your Black Friday campaigns.
Ready scenarios and inspiration (case study): Analyze real-world examples and AI campaign ideas based on the success of Eveline Cosmetics.
Technical 'Do it now' checklist: Get a step-by-step list of essential tasks to implement in your system before the peak season begins.
Smart campaign timing: Find out how to stretch your Black Friday strategy across several weeks instead of limiting it to a single day, and pinpoint the exact moments to launch your marketing communications.
