Manago AI Blog | eCommerce Marketing, Automation & AI Insights
From Marketer to Marketer:
Welcome to Our Blog on Everything Digital Marketing
Latest Posts:
October 8, 2026
Martech trends for October 2026: AI shopping, referral traffic and the trust problem behind the data
Some of the AI ideas that spent the first half of the year in demos are now showing up in places marketers can measure: real customer journeys, referral reports and the platforms teams already use every day.
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October 6, 2026
Retention-led growth
From campaign email to CRM engine. How Beobasta moved from a Klaviyo-led newsletter rhythm to an AI-powered lifecycle marketing program on the Manago AI platform, covering automation, segmentation, consent capture and buyer exclusion.
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September 29, 2026
New email tracking rules in France and Italy: what changes for marketers
France and Italy now require marketers to get separate consent before tracking how an individual recipient interacts with an email. In France the CNIL's recommendation has applied in full since 14 July 2026, and in Italy the Garante's rules take full effect on 29 October. Both cover the open-tracking image and the redirect links used to record clicks, so th...
Read moreLatest Growth Hacks:
August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
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March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
Read moreFrom our Leaders:
March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
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January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, writing, designing, pl...
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December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and more capable in area...
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