Manago AI Blog | eCommerce Marketing, Automation & AI Insights
From Marketer to Marketer:
Welcome to Our Blog on Everything Digital Marketing
Latest Posts:
September 24, 2026
AI Recommendations: how Manago AI fills a product frame
A recommendation frame may look simple from the outside: six products shown to one customer at one particular moment. What appears in those six slots, however, is the result of several decisions made in sequence. Some belong to the recommendation model itself, while others are controlled by the strategy around it: which products are allowed into the frame, what happe...
Read more
September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
Read more
September 17, 2026
The path to an effective customer journey
ANIA KRUK is a Polish jewellery brand founded in 2012 that continues the 180-year family jewellery tradition which speaks through their products, emphasising lightness, simplicity, and unforced elegance.
Read moreLatest Growth Hacks:
August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
Read more
April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
Read more
March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
Read moreFrom our Leaders:
March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
Read more
January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, writing, designing, pl...
Read more
December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and more capable in area...
Read more
