Manago AI Blog | eCommerce Marketing, Automation & AI Insights
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Martech trends for November 2026: what AI rules out, what Google keeps and what shoppers remember
Black Friday has always been where marketing plans meet reality. This year, more of that meeting happens before a shopper reaches the site, in places that report back very little about what was decided there. The signals marketers still collect are getting thinner and harder to interpret, and more of them now come with conditions attached. Shoppers, meanwhile, increa...
Read moreReady for the rush? Black Friday 2026 ideas for your eCommerce store
Black Friday falls on 27 November this year, which leaves most eCommerce teams about three weeks. Three weeks is enough to fix the things that usually break at peak: a slow checkout, a segment nobody finalised, a discount that would not survive a legal check, a support inbox with no answers prepared.
Read moreWhat headless means when AI becomes the interface
Ask what headless means and you will collect at least three answers, each delivered with complete confidence. Some mean a storefront that pulls content from a back end through an API. Some mean a platform with its own pop-ups and templates plus a set of APIs for anyone who wants to render things elsewhere. The newest group means AI assistants that log into nothing an...
Read moreLatest Growth Hacks:
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
Read moreGrowth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
Read moreThe Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
Read moreFrom our Leaders:
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
Read moreWe Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, writing, designing, pl...
Read more6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and more capable in area...
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