Let the first marketer who has never run into campaign numbers that do not match Google Analytics cast the first stone. It is time to show, once and for all, where that difference comes from.
In this webinar we will show, from the ground up, how the Last Click, Linear, Position Based and AI/Data Driven attribution models differ and how to use them effectively. But that is not all, we will also show a brand new Revenue Attribution module in Manago AI, one that makes attribution simple and enjoyable.
What you will learn
How the four attribution models work, Last Click, Linear, Position Based, AI/Data Driven, and when to reach for each one.
How to set up Attribution Setup in Manago AI in five steps, including a separate time window for every channel and interaction type.
Why your marketing tool dashboards show different numbers than Google Analytics, and how to change that.
How the Manago AI Agent pulls on revenue attribution data when you ask it about results in a specific channel or for a specific period.
