90% delivery rate
Web Push reaches users with a delivery rate 50% higher than the average email open rate.
Web Push notifications.
Reach visitors before they leave for good.
Use Web Push to recover more value from anonymous traffic, re-engage known contacts, and send unlimited notifications at no extra cost per message.
Unlimited notifications, no per-message cost
Reach anonymous visitors, with no email or phone needed
Desktop and mobile delivery: Chrome, Firefox, and Opera on Windows, macOS, and Android
Recover more value from traffic that usually disappears
Most eCommerce visitors leave without subscribing, logging in, or buying. Web Push gives your team a way to reach them again, even when email and SMS are not available.
6 to 12% opt-in rate
Web Push opt-in rates can be up to 4× higher than email newsletter sign-up.
Match the message value to the visitor’s intent
Some moments need a quick reminder. Others need a product image, a stronger offer, or a clearer reason to come back. Web Push gives your team both formats in one wizard, making it easier to choose the level of detail each campaign needs without slowing down execution.
Bring visitors back faster: send short, direct Web Push reminders with a clear action path, using an icon, title, message, and up to two buttons.
Use Rich Web Push with a banner image when the offer, product, or recommendation needs stronger visual support.
Create simple and rich notifications in one wizard, with automatic fallback when a browser or device does not support Rich Web Push.
From app install to repeat purchase
Keep app users moving through the journey after the install. Manago AI helps you recover missed purchases, bring inactive customers back, and build loyalty with messages triggered by real behaviour inside your app.
Turn anonymous intent into the next visit
Recover more value from visitors who leave before buying. Use Web Push to bring opted-in subscribers back, even when they never shared an email address.
Bring shoppers back to the product
Send each subscriber a notification showing the exact product they left in their cart, last viewed, or are most likely to buy next. Personalised from your product catalog using real browsing and purchase data.
Keep the relationship alive after email opt-out
Email opt-out does not have to end customer engagement. When a contact unsubscribes from email but stays active on your website, Web Push gives your team another consented channel to continue the journey.
Respond to visitor behaviour in real time
Use Web Push to act while customer intent is still fresh. Bring visitors back after key behaviours, recover missed revenue from carts and product interest, and keep reachable customers engaged even when email is not the right channel.Workflow and WebFlow support multi-step journeys that branch based on Web Push open or click events.
RFM-triggered notifications automatically target hibernating, at-risk, or VIP segments with tailored messages.
Website Automation can display the consent prompt itself as a triggered action based on visitor behaviour.
Collect consent without killing conversions
Make consent part of the conversion journey, not a random interruption. Give visitors context before the browser dialog appears, then ask at the moment they are most likely to understand the value and opt in.
Your brand appears on the prompt, with notifications coming from your domain instead of a third-party address
Custom pre-prompts give visitors context before the native browser dialog appears
Programmatic triggers let you show the consent prompt from a button click, timer, scroll event, exit intent, or JavaScript hook
What Web Push helps your team control
A clear view of the tools behind Web Push performance, from how visitors opt in and how messages are personalised to how campaigns are automated, measured, and delivered across browsers.
Notification Formats
Simple Web Push |
Icon + title (48 chars) + content (100 chars) + up to 2 action buttons with separate destination URLs |
Rich Web Push |
Simple + banner image at top or bottom. Supported on Chrome & Opera for Android and Windows; falls back to Simple on all other combos |
Dynamic Web Push |
Per-recipient 1:1 product recommendation — title, content, icon, banner, and CTA URL all populated from Product Catalog or XML feed |
Static Web Push |
Fixed content for all recipients; supports contact-level placeholders (name, city, custom CDP fields) |
Consent & Subscription
Custom pre-prompt |
Design a branded consent prompt that appears before the native browser dialog — increases opt-in rates by giving context first |
Programmatic trigger |
Trigger the consent prompt from any button click, timer, scroll event, or JS hook |
Own-domain consent |
Configure service worker so consents appear under your domain |
Multi-domain support |
Separate consent prompts required per monitored domain; subscribers from each domain managed independently |
Personalisation
Contact placeholders |
$name.p1$, $city$, $cst.detail$ — any CDP contact attribute injectable into title and content |
Dynamic product data |
Product name, description, price, and image loaded from Product Catalog or XML feed based on recommendation scenario |
Anonymous personalisation |
Dynamic recommendations based on visit behaviour for anonymous visitors (cart and purchase data for Contacts only) |
Device targeting |
Choose whether to send to desktop subscribers, mobile subscribers, or both per notification |
Sending & Automation
Mass send |
Bulk notification to entire subscriber base or filtered segment; scheduled or immediate |
Scheduled send |
Set future send date and time; appears in Scheduled list until dispatch |
Workflow action |
Send Web Push as a step inside multi-channel, multi-step Workflow journeys |
WebFlow action |
Send Web Push inside WebFlow (website-behaviour-triggered automation journeys) |
Website Automation |
Display a Web Push consent prompt as a triggered action based on on-site visitor behaviour |
Analytics
Notifications sent |
Total count of notifications dispatched in selected time range |
Notifications seen |
Count of notifications actually displayed on recipient devices |
Notifications clicked |
Click count and click-through rate (CTR) per notification and across all campaigns |
Sales analytics |
Revenue and transaction attribution for Web Push — total sales and last-click sales generated by the channel |
Consent form analytics |
Opt-in rate, impressions, and conversions per consent prompt — track which prompt designs and placements perform best |
Per-notification stats |
Drill into sent, seen, and clicked counts for each individual notification from the Notification List |
Predictive purchase likelihood |
Predictive Analytics Dashboard tracks probability of purchase after a Web Push notification is opened (Automation Rule channel) |
