November 6, 2026
Ready for the rush? Black Friday 2026 ideas for your eCommerce store
Black Friday falls on 27 November this year, which leaves most eCommerce teams about three weeks. Three weeks is enough to fix the things that usually break at peak: a slow checkout, a segment nobody finalised, a discount that would not survive a legal check, a support inbox with no answers prepared.
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August 27, 2026
Martech trends: 5 shifts marketing teams should watch in August 2026
August brought another stack of AI announcements, product launches and “this changes everything” headlines. Most of them will be forgotten by the time we write the September edition.A few developments are harder to shrug off. Google is starting to give marketers actual data on visibility inside AI search. Product discovery keeps leaking out of the places retai...
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March 4, 2026
Practical Omnichannel Retail Integration Strategies (And Why Most of Them Are Already Broken)
Somewhere in your company's Google Drive, there is a slide deck. It has a title like "Omnichannel Transformation Roadmap" or "Unified Commerce Vision FY24." There is a diagram with your brand in the middle and channels radiating outward like a very confident star. Someone presented it to leadership. Everyone nodded. There was applause, or at ...
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February 10, 2026
Love at First Click: How AI Personalisation Creates Instant Chemistry in eCommerce
Every mid-February, couples around the world start the same ritual: nervously searching for the perfect gift (preferably jewellery rather than a food processor but hey, whatever makes you tick!) expressing deep love to their other half, or at least a nice box of chocolates and flowers as an invitation to spend romantic time together. At the same time Valentine’s Day ...
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January 29, 2026
Customer Data Platform Examples: Real Use Cases from eCommerce Brands (Not Just Vendor Lists)
You came here looking for CDP examples, right?Let me guess what happened. You googled “customer data platform examples“ and clicked on three articles that all said the same thing: “Here are 15 amazing CDPs!” followed by a parade of logos and generic descriptions that could’ve b...
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December 23, 2025
9 Ways to Win Christmas Sales Without Becoming The eCommerce Grinch
There is something special in the air during December. It is a mix of festive anticipation and the low-level hum of anxiety. You wish for Christmas to arrive already and, at the same time, you know how much you need to do before the bliss of blanket laziness. But first - presents! The stakes are high: you are not buying objects, you express love. And you don’t have m...
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