November 12, 2026
Martech trends for November 2026: what AI rules out, what Google keeps and what shoppers remember
Black Friday has always been where marketing plans meet reality. This year, more of that meeting happens before a shopper reaches the site, in places that report back very little about what was decided there. The signals marketers still collect are getting thinner and harder to interpret, and more of them now come with conditions attached. Shoppers, meanwhile, increa...
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October 8, 2026
Martech trends for October 2026: AI shopping, referral traffic and the trust problem behind the data
Some of the AI ideas that spent the first half of the year in demos are now showing up in places marketers can measure: real customer journeys, referral reports and the platforms teams already use every day.
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September 16, 2026
Martech trends for September 2026: bots, moats and the end of easy advantage
For years, having the right martech stack could genuinely give a marketing team an advantage. One company had better automation, another had access to a platform its competitors had not yet adopted, and someone else had built a particularly effective setup around their CRM and campaign tools.AI is making that advantage less durable.
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August 27, 2026
Martech trends: 5 shifts marketing teams should watch in August 2026
August brought another stack of AI announcements, product launches and “this changes everything” headlines. Most of them will be forgotten by the time we write the September edition.A few developments are harder to shrug off. Google is starting to give marketers actual data on visibility inside AI search. Product discovery keeps leaking out of the places retai...
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June 22, 2026
Modern marketing should feel simple. Why doesn’t it?
Something has gone wrong with marketing software.Let’s be completely clear: not with marketing itself. Marketers today are more capable, more data-driven and more ambitious than ever. The problem is that the tools built to support them have not kept pace with the people using them.
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April 30, 2026
April’s Trends: Treatonomics is No Fool’s Recipe
This month isn’t about being fooled by the next massive industry panic or buying into stressful, hyper-complex tech trends. Low-friction joy? Welcome to the era of Treatonomics.
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