Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia.
The Challenge: Maintaining Tradition in a Digital World
While 4 Madonne boasted a loyal customer base, the digital revolution presented a challenge. They needed to expand their reach and build deeper relationships with customers online. Their goals were clear. They needed first to understand who their most valuable customers were and tailor messaging accordingly. The next step was to make existing communication and seasonal campaigns more impactful. Finally to engage visitors and drive conversions with relevant content – and keep them coming back for more.
Partnering with Manago AI and Magilla
4 Madonne implemented a strategic blend of marketing automation tools from targeted automation, re-engagement campaigns, automated buyer journeys to strategic pop-ups.
Check the details of the solutions implemented
The Results: A Delicious Slice of Success
The impact was truly impressive. Customer retention skyrocketed, with churn dropping by 21% over two years. Average order value among repeat customers grew by 57%, showcasing loyalty. A 33% increase in monitored contacts and a 24% jump in customers providing their birthdays signifies a more engaged audience.
Click here for more numbers
Congratulations to these cheese legends going digital. Can’t wait to see more!
Share with Your Community
Latest posts
October 23, 2026
The ecommerce merchandising strategy nobody writes down (until it’s too late)
Most merchandising trouble shows up in the week before peak. Three people have edited the same category page in a fortnight, a range pinned for a supplier deal in August is still sitting in the top row, and when someone finally asks what the page is supposed to do, nobody can answer, because the answer was never written anywhere.
Read more
Agent routines in Manago AI: less manual reporting, faster reaction to results
Weekly and monthly reports are among the most predictable work in marketing. Everyone knows when they are due, which numbers they should contain and whose desk they will land on. Even so, most teams still put them together by hand and start from scratch every time: an export from the dashboard, a comparison with the previous period, a few questions to the AI agent, t...
Read more
October 15, 2026
Automating across every channel without losing the human touch
This happens all the time. At some point, most marketing automation programmes you've built reach a stage where nothing is broken, but something still feels off. The flows fire on time, the dashboards look healthy and automated revenue keeps edging up, yet if you read a week of your own messages back in order, across email, SMS and web push, they sound like a sy...
Read more
