November 3, 2026
What headless means when AI becomes the interface
Ask what headless means and you will collect at least three answers, each delivered with complete confidence. Some mean a storefront that pulls content from a back end through an API. Some mean a platform with its own pop-ups and templates plus a set of APIs for anyone who wants to render things elsewhere. The newest group means AI assistants that log into nothing an...
Read more
Agent routines in Manago AI: less manual reporting, faster reaction to results
Weekly and monthly reports are among the most predictable work in marketing. Everyone knows when they are due, which numbers they should contain and whose desk they will land on. Even so, most teams still put them together by hand and start from scratch every time: an export from the dashboard, a comparison with the previous period, a few questions to the AI agent, t...
Read more
September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
Read more
August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
Read more
August 19, 2026
Agentic AI, explained without the jargon: what it actually does in marketing
Agentic AI has become one of those terms that covers too much. Every man and his dog on LinkedIn ‘knows’ how to build one. It gets used for a customer service chatbot that answers the same FAQs that have always sat on your page and for a system that runs a whole campaign without being told what to do next. Those are very different things, obviously, but most explaine...
Read more
July 30, 2026
Agentic AI vs generative AI: what's actually different, and which one should be doing the work?
Here's the short version: gen AI writes the email. Agentic AI builds the campaign around it, sends it, and tells you how it did. One produces something. The other finishes something. Once you see the difference that way, most of the confusion around these two terms disappears.
Read more
