November 12, 2026
Martech trends for November 2026: what AI rules out, what Google keeps and what shoppers remember
Black Friday has always been where marketing plans meet reality. This year, more of that meeting happens before a shopper reaches the site, in places that report back very little about what was decided there. The signals marketers still collect are getting thinner and harder to interpret, and more of them now come with conditions attached. Shoppers, meanwhile, increa...
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November 6, 2026
Ready for the rush? Black Friday 2026 ideas for your eCommerce store
Black Friday falls on 27 November this year, which leaves most eCommerce teams about three weeks. Three weeks is enough to fix the things that usually break at peak: a slow checkout, a segment nobody finalised, a discount that would not survive a legal check, a support inbox with no answers prepared.
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November 3, 2026
What headless means when AI becomes the interface
Ask what headless means and you will collect at least three answers, each delivered with complete confidence. Some mean a storefront that pulls content from a back end through an API. Some mean a platform with its own pop-ups and templates plus a set of APIs for anyone who wants to render things elsewhere. The newest group means AI assistants that log into nothing an...
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October 30, 2026
SMS marketing for ecommerce: what works once the novelty wears off
Your first year of SMS marketing probably looked brilliant. Click rates the email team could only envy, abandoned carts coming back fast, a revenue line that justified the budget on its own. Then, somewhere in year two, the numbers stopped making you smile. Opt-outs crept up. Revenue per send slid. The offer that worked last spring now gets a shrug and a STOP.
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October 29, 2026
Customer Engagement Platforms, decoded: What they actually do and do you even need one
If you’ve ever come across the term "customer engagement platform", understood all three words clearly, but failed to get what they all mean combined together, don’t worry, you’re not exactly alone. Honestly it gets bandied around too much and we’ve seen it mean a bunch of different ideas. Three familiar words, one confusing product, and nobody seems in a h...
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October 23, 2026
The ecommerce merchandising strategy nobody writes down (until it’s too late)
Most merchandising trouble shows up in the week before peak. Three people have edited the same category page in a fortnight, a range pinned for a supplier deal in August is still sitting in the top row, and when someone finally asks what the page is supposed to do, nobody can answer, because the answer was never written anywhere.
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