October 8, 2026
Martech trends for October 2026: AI shopping, referral traffic and the trust problem behind the data
Some of the AI ideas that spent the first half of the year in demos are now showing up in places marketers can measure: real customer journeys, referral reports and the platforms teams already use every day.
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October 6, 2026
Retention-led growth
From campaign email to CRM engine. How Beobasta moved from a Klaviyo-led newsletter rhythm to an AI-powered lifecycle marketing program on the Manago AI platform, covering automation, segmentation, consent capture and buyer exclusion.
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September 29, 2026
New email tracking rules in France and Italy: what changes for marketers
France and Italy now require marketers to get separate consent before tracking how an individual recipient interacts with an email. In France the CNIL's recommendation has applied in full since 14 July 2026, and in Italy the Garante's rules take full effect on 29 October. Both cover the open-tracking image and the redirect links used to record clicks, so th...
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September 24, 2026
AI Recommendations: how Manago AI fills a product frame
A recommendation frame may look simple from the outside: six products shown to one customer at one particular moment. What appears in those six slots, however, is the result of several decisions made in sequence. Some belong to the recommendation model itself, while others are controlled by the strategy around it: which products are allowed into the frame, what happe...
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September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
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September 17, 2026
The path to an effective customer journey
ANIA KRUK is a Polish jewellery brand founded in 2012 that continues the 180-year family jewellery tradition which speaks through their products, emphasising lightness, simplicity, and unforced elegance.
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