September 24, 2026
AI Recommendations: how Manago AI fills a product frame
A recommendation frame may look simple from the outside: six products shown to one customer at one particular moment. What appears in those six slots, however, is the result of several decisions made in sequence. Some belong to the recommendation model itself, while others are controlled by the strategy around it: which products are allowed into the frame, what happe...
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September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
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September 17, 2026
The path to an effective customer journey
ANIA KRUK is a Polish jewellery brand founded in 2012 that continues the 180-year family jewellery tradition which speaks through their products, emphasising lightness, simplicity, and unforced elegance.
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September 16, 2026
Martech trends for September 2026: bots, moats and the end of easy advantage
For years, having the right martech stack could genuinely give a marketing team an advantage. One company had better automation, another had access to a platform its competitors had not yet adopted, and someone else had built a particularly effective setup around their CRM and campaign tools.AI is making that advantage less durable.
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September 10, 2026
Marketing automation, the hype, the not so hype, and what ecommerce teams actually need
Marketing automation has become harder to evaluate precisely because almost every platform now sounds the same. More AI, more automation, more intelligence, more promises to do more with less. Some of that represents genuine progress. Some of it is familiar functionality with a new label. For ecommerce teams, the useful question is not which platform has the longest ...
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September 4, 2026
Unified customer profile: how to build a single customer view your team can act on
At some point, usually in a meeting that was supposed to be about something else, someone asks a very simple question: how many customers do we actually have?Finance checks the order system. Marketing checks the email database. The numbers do not match, and the gap is too large to dismiss as a reporting quirk.
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