September 29, 2026
New email tracking rules in France and Italy: what changes for marketers
France and Italy now require marketers to get separate consent before tracking how an individual recipient interacts with an email. In France the CNIL's recommendation has applied in full since 14 July 2026, and in Italy the Garante's rules take full effect on 29 October. Both cover the open-tracking image and the redirect links used to record clicks, so th...
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September 24, 2026
AI Recommendations: how Manago AI fills a product frame
A recommendation frame may look simple from the outside: six products shown to one customer at one particular moment. What appears in those six slots, however, is the result of several decisions made in sequence. Some belong to the recommendation model itself, while others are controlled by the strategy around it: which products are allowed into the frame, what happe...
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August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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February 16, 2026
Growth Hack Series: One Automation That Boosts CLV
When working in an eCommerce marketing team you have plenty of metrics to observe: AOV, CR, RPV, CAC, CTR, CPC and a few other cool sounding acronyms. But sometimes the most important data you need is hidden under simple questions. “How many first-time buyers became second-time buyers last month?” — and the room usually goes quiet.That silence is expe...
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January 15, 2026
#Growth Hack Series: Avoid "Zero-result" Dead Ends Using AI Product Discovery
We have all been there. You have a specific image in your head: a mid-century modern armchair in teal velvet, or a dress with a very specific floral pattern. You go to an online store and type "blue chair" or "flower dress". The results? Hundreds of irrelevant items that force you to scroll for twenty minutes. Or worse: "No results found.&quo...
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November 28, 2025
Why MCP is the Key to Unifying the MarTech Stack and Scaling AI
The eCommerce landscape is clear: AI is the future of growth. But this promise is constantly being challenged by a single problem: fragmentation. We must shift from a situation where integrating two systems takes months of engineering work to where complexity is handled by the platform, and we can focus on business execution.
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