Imagine an e-commerce music retailer achieving a staggering 258.43% higher conversion rate through intelligent email personalisation. This isn't fantasy—it's the reality for Preorder.pl, a distinguished name in online music retail since 2006. The Polish e-commerce pioneer has transformed its digital marketing approach with AI-powered scenarios that deliver truly remarkable results.
Their dynamic abandoned cart emails outperform standard newsletters with an astonishing 2300% higher click-through rate, while their average order value from dynamic emails exceeds newsletter-driven sales by 183.92%. What's the secret behind this dramatic performance improvement that's generated a 159.7% yearly sales increase? Discover all the implementation details and comprehensive strategies in the full case study attached.
Share with Your Community
Latest posts
September 24, 2026
AI Recommendations: how Manago AI fills a product frame
A recommendation frame may look simple from the outside: six products shown to one customer at one particular moment. What appears in those six slots, however, is the result of several decisions made in sequence. Some belong to the recommendation model itself, while others are controlled by the strategy around it: which products are allowed into the frame, what happe...
Read more
September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
Read more
September 17, 2026
The path to an effective customer journey
ANIA KRUK is a Polish jewellery brand founded in 2012 that continues the 180-year family jewellery tradition which speaks through their products, emphasising lightness, simplicity, and unforced elegance.
Read more
