[New feature] Maximize your marketing impact with the new eCommerce Dashboard

Google is not enough to track marketing performance in eCommerce

eCommerce businesses typically leverage both eCommerce platforms and Marketing software to grow their business. However, the data from these two sources can be disjointed, creating a gap in understanding customers’ behavior and their journeys. Without real-time comprehensive data, there’s a lack of insight that would allow businesses to make smart decisions. To bridge this gap and gain a holistic view, marketers often use Google Tag Manager. Although platforms such as Manago AI are based on a different attribution model. In Google Analytics, revenue that has been generated by Manago AI is only monitored if someone accesses the site through a link with the utm_source=Manago AI parameter added. Yet, customers are taking many more actions than you want to measure! These differences are especially noticeable with the free version of Google Analytics.

Marketers seem to realize this

As the sheer amount of data generated by eCommerce platforms and Marketing software overwhelms the possibilities of Google products, marketers have begun to realize that without a real-time, consolidated feed, they are wandering in darkness:

• Only 58% of marketers say they are often successful in achieving their marketing goals (Responsify)

• Only 29% of marketers say they had no issues or delays in getting results from automated campaigns (VentureBeat)

The conclusions have already been drawn. Gartner predicts that by 2025, data stories will be the most common way to use analytics, with 75% of data stories generated automatically rather than by data analysts. 

Seems farfetched? We’ve already set the first steps on this path. Meet eCommerce Dashboard.

Leverage Growth Intelligence that empowers marketers

Using dashboards with clearly visualized data from both eCommerce and Marketing platforms helps you bridge the gap between the two and minimize the risk of incorrectly linking events in the store. This makes it easier to gain a better grip on business activities, giving you the ability to access your data live, 24/7. With this more comprehensive view of the store and its operations, you can make better decisions while optimizing marketing strategies, leading to a greater ROI.

Clearly separated data from eCommerce and Marketing platforms, visualized in one place

Build loyalty, and generate omnichannel revenue 

An eCommerce Dashboard is a powerful feature for marketers, allowing them to identify key areas of opportunity and maximize the impact of their actions. Visual charts and graphs provide a quick snapshot of the performance of different aspects of the business, including an overview of loyalty-building effectiveness, so you can easily pick the right actions. Detailed omnichannel revenue attribution provides you with a comprehensive overview of different marketing activities’ performance. Combined, the tools allow you to be in charge of your marketing budget and induce business growth, so you can be a trusted revenue partner for your CEO.

Distinct revenue sources in the form of easily readable revenue attribution graphs

Visualize data clearly and legibly

The eCommerce Dashboard enables you to easily visualize your data. Using various graphs, charts, and other visuals, all in one UI, you identify patterns, dependencies, and trends much more quickly than when manually comparing data from various sources.

Aggregate eCommerce and marketing data

Our goal in creating this new feature was to enable you to leverage Growth Intelligence and boost your business. The eCommerce Dashboard is the ultimate solution for connecting your eCommerce platform with your marketing data in real time from one convenient location. With this powerful Growth Intelligence enhancer, you’ll have the insight and data you need to maximize the impact of your business and drive growth.

Get a better grip on business activities

Our eCommerce Dashboard puts all of your vital data in one place—from sales to revenue attribution to digital marketing performance. The presentation of detailed revenue attribution in the form of clear graphs enables you to enhance your omnichannel impact. You can now drill down into specific metrics and understand connections in omnichannel campaigns to maximize your efforts.

See the performance overview live, 24/7

An aggregated, real-time data feed results in faster problem-solving. In addition, comprehensive insight into the dynamics of an online store enables you to make more informed decisions. With this intuitive dashboard, you’ll have access to an array of live information all the time, so you can act immediately and stay ahead of the competition.

Identify hot areas at-a-glance

On a grander scale, the eCommerce Dashboard enables you to make more informed strategic decisions. You can also make these decisions more quickly, considering that you are now able to identify the most critical performance indicators at-a-glance, gain in-depth analysis of your eCommerce environment, efficiently streamline workflows, and re-allocate resources.

At-a-glance performance overview of your store, in real time, accessible 24/7

Wrapping up

The new eCommerce Dashboard is a practical application of the Growth Intelligence rule. Our expertise led us to compose an optimal array of data enabling fast, informed decisions on the following levels:

• strategic,

• operational, and 

• day-to-day,

and enabling the achievement of marketing goals effectively, the Lean Way.