Manago AI ramps up AI and messaging tech to redefine eCommerce marketing in 2026

Manago AI, the leading AI Customer Engagement Platform, is expanding its capabilities in the eCommerce engagement market as brands move rapidly toward real-time, AI-driven customer experiences. With enhanced native WhatsApp capabilities and deeper personalisation across multi-channel experiences, the company is entering a year of accelerated development in which marketing and eCommerce will become increasingly integrated and augmented with AI.

WhatsApp is expected to play a central role in that evolution. Manago AI’s new native integration enables brands to deliver highly personalised multimedia messages and automated and AI driven multi-channel journeys based on real-time customer behaviour and data integrations; with use cases including everything from abandoned carts to restock alerts. By combining SALEmanago’s rich customer profiles with personalised, interactive, and timely experiences, WhatsApp gives marketers the ability to action one of their fastest-growing channels.

AI-led personalisation is also set to intensify across eCommerce shopping journeys. Manago AI’s Recommendation Frames - now deployable on websites, landing pages, and pop-ups - empower brands to surface the most relevant products exactly when shoppers are making purchase decisions. These improvements have created a more frictionless, conversion-driven experience, laying the groundwork for more adaptive and AI driven onsite personalisation. The development follows the launch of Manago AI’s Recommendation Architect, a tool for eCommerce marketers that creates hyper-personalised product and content recommendations using AI, rules, and scenarios to boost engagement and revenue.

“The next wave of customer experience will be defined by intelligence and immediacy,” said Michael McNeal, VP of Product at Manago AI. “Brands are under pressure to anticipate needs, respond in the moment and deliver experiences that feel consistent whenever and wherever a customer chooses to engage. Our focus for 2026 and beyond is to provide a platform that is more powerful, easier to use, and provides faster time to value; one that is intelligence-led and marketer-driven. This enables marketers to move beyond manually building reactive communications and pre-defined customer journeys - and instead to deliver active, agile experiences that are more aligned, and measurably more impactful.”

Manago AI’s latest analytics and governance updates reinforce the emphasis on data quality, which is more crucial than ever as brands embrace AI while honouring customer data rights. Enhanced delivery reporting, clearer unsubscribe tracking and greater flexibility in in-app communication options give marketers greater control over audience health at a time when precision targeting is becoming essential.

The shift is being guided by the newly appointed CEO, Phil Draper, whose recent arrival from DotDigital marked a strategic push toward more connected customer engagement.

Learn more here: Product Roadmap.