Manago AI unveils AI Sidekick to measure and transform eCommerce efficiency with proactive intelligence

Krakow/Poland, 12 March, 2025: Manago AI, one of Europe’s leading Customer Engagement Platforms with over 3,000 clients, today announced the expansion of AI Sidekick, a personalised AI layer, designed to enhance eCommerce efficiency, optimise customer engagement, and increase revenue.

As AI adoption in eCommerce grows, marketers often face a paradox: While AI promises efficiency, excessive complexity can hinder agility. As a result, Manago AI has developed AI Sidekick based on a tailored AI philosophy: streamline marketing efforts, deliver personalised customer experiences, and optimise engagement. All of Manago AI’s clients benefit from AI Sidekick with it being a foundation of the platform and included in all versions of the product.

This transformative innovation seamlessly integrates throughout Manago AI’s platform, guiding marketers across all stages of the customer journey with adaptable intelligence. Unlike standard automation, AI Sidekick continuously refines its predictions and recommendations based on real-time data intelligence, ensuring that decisions remain human-driven and AI-enhanced. Integrated across multiple capabilities, it assists users in creating personalised content, optimising communication channels, and improving customer interactions.

Key capabilities include:

• AI-powered content generation: Creates engaging, conversion-optimised content for emails, SMS, pop-ups, Web Push notifications, and live chat interactions;

• Natural Language Processing tools: Simplifies audience segmentation and configures intelligent product recommendations based on descriptive text;

• Enhanced onboarding support: Accelerates time-to-value with AI-assisted XML data integration;

• Campaign and channel optimisation: AI-driven predictions to determine the best time and channel for messaging, ensuring campaigns achieve maximum impact;

• Insights on content quality: “Rate my email” tool provides actionable feedback on tone, clarity, and engagement potential.
  
  

“With eCommerce facing intensified competition and rising consumer expectations, AI Sidekick empowers marketers with real-time adaptability, rather than rigid automation,” said Dariusz Knopiński, VP of Product Management at Manago AI. “It accelerates onboarding, automated content creation, and allows users to generate different versions for testing in seconds, not days—without removing the marketer’s strategic influence. AI Sidekick transforms the role of eCommerce marketers overnight, shifting their focus from execution to high-impact growth strategies.”

For further information on AI Sidekick, read here.